Effective Advertising
Last week, during some of the heaviest rain we’ve had recently, I struggled into the Brighton station only to have a small plastic package handed to me by one of the people that are fairly regularly there handing out little advertising gimcracks and geejaws. I did notice that the girl distributing them seemed quite glum, possibly because she was clad in a large t-shirt saying Caneseten – the makers of the popular thrush cure – which isn’t a great start, but on retrospect I think it may have been more than that.
I had assumed that the package was one of those plastic cagouls that are given out as promotional items during rainy days by canny promoters – screwfix got plenty of free advertising during the fairly wet British Superbikes at Brands last year. Once I got home and actually opened the thing, however, I discovered it was inflatable, and after a few puffs realised that during some of the worst weather of a very rainy month, the girl in the station had been giving out Canesten branded beach balls.
That is fantastic! You could have rode to work on a beach ball! Yee mutha f-ckin HAW!
Hahah, there was a time during that I though you were going to get something to do with thrush (some sort of applicator perhaps), I got particularly worried when you noticed it was inflatable.